Charles Drueco is a visionary creative director and digital experience leader, currently heading design teams at BMW Group Designworks. With a focus on human-centered innovation, he orchestrates seamless, data-driven, and immersive digital experiences across the evolving mobility ecosystem.
His extensive portfolio spans designing intuitive multimodal interfaces and frictionless user experiences for industry leaders such as John Deere, Mercury Marine, and consumer technology brands like Corsair and Konica Minolta. At BMW Group, Charles plays a pivotal role in shaping the future of mobility by integrating emerging technologies—including AI-driven personalization, spatial computing, and embedded systems—into next-generation user experiences. Recently, he spearheaded the Designworks LA team’s collaboration with the City of Los Angeles, pioneering urban mobility solutions that enhance accessibility and equity for public transit users.
NOTABLE CLIENTS :
Nike
Columbia Sportswear
Walt Disney Parks & Resorts
BMW
MINI
Corsair
John Deere
DirecTV
Mercury Marine
National Geographic
The New York Times
Microsoft
Wells Fargo
Merrill Lynch
Capital One
